It's called selling tickets. St. Louis has absolutely no play makers and no outside chance to make it to the playoffs this year. That means the stadium will be bare. No one shells out $50 a ticket to watch a defensive lineman. Bradford is the golden boy to sell tickets and merchandise. I don't believe that he is the best talent in the draft or even the best quarterback in the draft, but he is a Heisman Trophy winner and the most hyped.
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